Sport Drink Branding

Project brief

Create a visual identity and logo for a sports drink brand. The design should include a name and logo suitable for bottle packaging and appeal to adults who play sports on weekends.

My Approach

I designed the brand Charge Up, inspired by energy, movement, and strength. The bold typeface and bright colours make it stand out and feel dynamic. The lightning bolt graphic represents power and action, matching the brand’s message Power Up, Game On!