Subculture Brand

Project brief

Choose a specific subculture of people and design a clothing brand that appeals to them.

My Approach

I chose the Dark Academia subculture, which values knowledge, learning, and mystery.

My design shows a candle, book, a skull, and the word veritas (Latin for “truth”) to symbolise study, mortality, and wisdom.
I used warm light and dark shadows to create a moody, classic look.